Letting the Cat Out of the Bag PDF
By:James Bragg
Published on 2014-03-26 by CreateSpace
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The Long-Hidden Truth About The New-Car BusinessIn the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to “redesign” the automaker-dealer financial relationship from the ground up, a process that has continued ever since.This game-changing fact was deeply buried until 2012, when James Bragg, the country's leading automotive consumer advocate/activist, “cracked the code” and unearthed the truth.He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of “dealer cost” into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the “target price” negotiating advice on the Internet. He then tells you how to apply that knowledge when you're car shopping. Letting The Cat Out Of The Bag lets all the hot air out of the “boomfog” of information and advice you're finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.
This Book was ranked at 41 by Google Books for keyword Automotive Buyers' Guides.
Book ID of Letting the Cat Out of the Bag's Books is mVp9oAEACAAJ, Book which was written byJames Bragghave ETAG "oLCzwM6fHKo"
Book which was published by CreateSpace since 2014-03-26 have ISBNs, ISBN 13 Code is 9781492174578 and ISBN 10 Code is 1492174572
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