How Behavior Spreads PDF
By:Damon Centola
Published on 2020-03-24 by Princeton University Press
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
This Book was ranked at 22 by Google Books for keyword medical ethics and health policy upenn.
Book ID of How Behavior Spreads's Books is 6SCyDwAAQBAJ, Book which was written byDamon Centolahave ETAG "yb7ZwQ66Nyw"
Book which was published by Princeton University Press since 2020-03-24 have ISBNs, ISBN 13 Code is 9780691202426 and ISBN 10 Code is 0691202427
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Book which have "312 Pages" is Printed at BOOK under CategoryPsychology
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