The Business of Healthcare Innovation PDF
By:Lawton Robert Burns
Published on 2005-08-25 by Cambridge University Press
The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
This Book was ranked at 18 by Google Books for keyword medical ethics and health policy upenn.
Book ID of The Business of Healthcare Innovation's Books is YlCK-aOUYBEC, Book which was written byLawton Robert Burnshave ETAG "0z7U9SDxn0s"
Book which was published by Cambridge University Press since 2005-08-25 have ISBNs, ISBN 13 Code is 9781139445887 and ISBN 10 Code is 113944588X
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Book which have " Pages" is Printed at BOOK under CategoryBusiness and Economics
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